Top Beauty & Cosmetics Websites in Poland

Name: Top websites in Poland (Beauty & Cosmetics)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Poland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.pl

4.19M

32.63%1.37M

67.37%2.82M

↑18.18%

↑3.41%

Direct

fragrantica.pl

3.94M

24.5%966.36K

75.5%2.98M

↑52.74%

↑31.79%

Direct

rossmann.pl

3.53M

40.27%1.42M

59.73%2.11M

↑19.01%

↑6.24%

Direct

hebe.pl

3.36M

30.69%1.03M

69.31%2.33M

↑15.49%

↓1.17%

Direct

wizaz.pl

1.88M

19.86%374.23K

80.14%1.51M

↑2.47%

↓8.19%

Search

douglas.pl

1.82M

29.95%545.15K

70.05%1.28M

↑17.03%

↓2.97%

Direct

superpharm.pl

1.61M

34.07%549.19K

65.93%1.06M

↓1.3%

↓3.03%

Direct

sephora.pl

1.31M

31.34%409.92K

68.66%898.14K

↑7.75%

↓4.96%

Direct

ezebra.pl

901.64K

23.44%211.31K

76.56%690.32K

↑13.94%

↑6.82%

Direct

fragrantica.com

891.83K

32.6%290.75K

67.4%601.08K

↑29.76%

↑27.56%

Search

perfumehub.pl

881.74K

37.91%334.29K

62.09%547.45K

↑70.49%

↑39.11%

Direct

cocolita.pl

820.55K

26.11%214.26K

73.89%606.29K

↑43.86%

↑0.91%

Direct

makeup.pl

693.33K

35.6%246.83K

64.4%446.49K

↑13.75%

↓17.63%

Direct

flaconi.pl

627.22K

43.19%270.92K

56.81%356.3K

↑26.71%

↑24.31%

Direct

rituals.com

602.8K

21.07%127.03K

78.93%475.76K

↑34.09%

↑59.57%

Direct

cosibella.pl

540.52K

51%275.65K

49%264.87K

↓20.52%

↑6.85%

Direct

drogerienatura.pl

402.29K

23.03%92.63K

76.97%309.65K

↑32.65%

↑12.18%

Direct

nutridome.pl

396.38K

10.37%41.1K

89.63%355.29K

↑4.16%

↑34.06%

Direct

tolpa.pl

365.31K

13.72%50.12K

86.28%315.19K

↑14.88%

↓10.52%

Direct

ukrainashop.com

360.72K

1.26%4.55K

98.74%356.17K

↑24.37%

↑311.56%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Poland on March 2026

As of March 2026, notino.pl leads Beauty & Cosmetics in Poland with 4.19M monthly visits. Its audience skews mobile-first (32.63% desktop / 32.63% mobile), and traffic is up month over month 18.18% and up year over year 3.41%. fragrantica.pl holds second with 3.94M visits and a mobile-leaning mix (24.5% desktop / 75.5% mobile), while rossmann.pl ranks third with 3.53M visits.

Across the leaders, parfumo.net is the most mobile-first (100% of visits), whereas stylevana.com is the most desktop-reliant (75.92%). Momentum favors tangleteezer.com in the latest month (24,691.04%), while 4szpaki.pl shows the steepest pullback.

Acquisition patterns also differ: notino.pl is driven primarily by search, notino.pl by direct, and notino.pl by referral; overall, 67 of the top 100 sites are direct-led, 30 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Poland