Top Beauty & Cosmetics Websites in Estonia

Name: Top websites in Estonia (Beauty & Cosmetics)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Estonia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tallink.com

114.89K

88.81%102.03K

11.19%12.86K

↓5.14%

↑25.01%

Direct

loverte.com

33.52K

88.27%29.58K

11.73%3.93K

↑28.32%

↑13.9%

Direct

fragrantica.com

26.19K

94.8%24.83K

5.2%1.36K

↑1.99%

↑8.68%

Search

tradehouse.ee

25.67K

93.9%24.11K

6.1%1.57K

↑4.1%

↑6.74%

Search

douglas.ee

20.65K

93.91%19.39K

6.09%1.26K

↓21.89%

↓1.38%

Search

mylook.ee

17.98K

74.31%13.36K

25.69%4.62K

↑9.93%

↓11.8%

Direct

fragrantica.ru

11.24K

63.66%7.15K

36.34%4.08K

↑11.19%

↓6.71%

Direct

cultbeauty.com

9.5K

73.75%7K

26.25%2.49K

↑0.54%

↑124.05%

Direct

apothekabeauty.ee

9.47K

100%9.47K

-

↑37.44%

↑19.69%

Search

ilu.ee

8.55K

100%8.55K

-

↓21.27%

↓9.95%

Search

yesstyle.com

7.97K

100%7.97K

-

↑11.35%

↑54.13%

Direct

prokosmeetika.ee

5.55K

83.5%4.63K

16.5%916

↑23.69%

↑12.1%

Search

cremedelacreme.shop

5.33K

81.91%4.37K

18.09%964

↓36.25%

↓8.54%

Search

andbeauty.ee

4.76K

100%4.76K

-

↓21.46%

↑4.87%

Search

aromat.ee

4.69K

79.45%3.73K

20.55%964

↑29.59%

↓21.02%

Search

lcosmetics.ee

3.94K

32.55%1.28K

67.45%2.66K

↑166.69%

↑72.26%

Direct

sephora.fr

3.3K

100%3.3K

-

↑269.65%

↑126.39%

Direct

madaracosmetics.com

3.3K

93.06%3.07K

6.94%229

↑308.67%

↑24.11%

Direct

rosalind.ee

3.18K

60.18%1.91K

39.82%1.27K

↑35.36%

↓14.36%

Direct

cocooncenter.co.uk

3.18K

100%3.18K

-

↑11.29%

↑131.21%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Estonia on March 2026

As of March 2026, tallink.com leads Beauty & Cosmetics in Estonia with 114.89K monthly visits. Its audience skews desktop-first (88.81% desktop / 88.81% mobile), and traffic is down month over month -5.14% and up year over year 25.01%. loverte.com holds second with 33.52K visits and a desktop-leaning mix (88.27% desktop / 11.73% mobile), while fragrantica.com ranks third with 26.19K visits.

Across the leaders, parfumado.com is the most mobile-first (100% of visits), whereas apothekabeauty.ee is the most desktop-reliant (100%). Momentum favors juuksuriteuhendus.ee in the latest month (3,400%), while trucsdemec.fr shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 53 of the top 100 sites are direct-led, 43 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Estonia