Top Insurance Websites in the United States

Name: Top websites in United States (Insurance)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in the United States, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

progressive.com

55.22M

14.94%8.25M

85.06%46.97M

↑21.63%

↑17.16%

Direct

uhc.com

24.32M

25.64%6.24M

74.36%18.09M

↑6.36%

↑5.88%

Direct

aaa.com

23.76M

25.38%6.03M

74.62%17.73M

↑31.87%

↑20.9%

Direct

geico.com

23.72M

23.24%5.51M

76.76%18.21M

↑42.02%

↑11.81%

Direct

statefarm.com

21.45M

23.66%5.07M

76.34%16.37M

↑8.43%

↓7.35%

Direct

availity.com

16.38M

97.89%16.03M

2.11%344.96K

↑138.53%

↓20.89%

Direct

usaa.com

16.32M

46.6%7.61M

53.4%8.72M

↑9.85%

↓17.5%

Direct

allstate.com

15.63M

23.91%3.74M

76.09%11.89M

↑20.92%

↓14.9%

Direct

healthcare.gov

13.77M

24.28%3.34M

75.72%10.43M

↓9.74%

↓30.97%

Direct

humana.com

12.18M

25.45%3.1M

74.55%9.08M

↑11.95%

↑3.33%

Direct

cigna.com

11.57M

51.65%5.98M

48.35%5.6M

↑24.62%

↓11.25%

Direct

yourtexasbenefits.com

11.44M

6.59%753.45K

93.41%10.68M

↑17.49%

↓8.21%

Direct

aetna.com

11.15M

37.86%4.22M

62.14%6.93M

↑8.76%

↓10%

Direct

directauto.com

10.46M

2.73%285.66K

97.27%10.18M

↑21.72%

↑57.5%

Direct

insurify.com

10.35M

5.37%555.13K

94.63%9.79M

↑44.97%

↑23.23%

Direct

ambetterhealth.com

9.76M

19.4%1.89M

80.6%7.86M

↑17.33%

↑22.87%

Direct

anthem.com

9.32M

40.68%3.79M

59.32%5.53M

↑14.71%

↑7.73%

Direct

uhcprovider.com

8.89M

96.15%8.55M

3.85%342.56K

↑132.22%

↓19.79%

Direct

libertymutual.com

8.27M

18.45%1.53M

81.55%6.75M

↑28.06%

↑14.2%

Direct

medicare.gov

8.21M

44.97%3.69M

55.03%4.52M

↑17.43%

↓6.84%

Direct

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Key Insights on Top Insurance Websites in the United States on March 2026

As of March 2026, progressive.com leads Insurance in the United States with 55.22M monthly visits. Its audience skews mobile-first (14.94% desktop / 14.94% mobile), and traffic is up month over month 21.63% and up year over year 17.16%. uhc.com holds second with 24.32M visits and a mobile-leaning mix (25.64% desktop / 74.36% mobile), while aaa.com ranks third with 23.76M visits.

Across the leaders, directauto.com is the most mobile-first (97.27% of visits), whereas ngsmedicare.com is the most desktop-reliant (100%). Momentum favors ngsmedicare.com in the latest month (209.16%), while healthcare.gov shows the steepest pullback.

Acquisition patterns also differ: progressive.com is driven primarily by search, progressive.com by direct, and progressive.com by referral; overall, 82 of the top 100 sites are direct-led, 3 are search-led, and 15 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in the United States