Top Insurance Websites in Ireland

Name: Top websites in Ireland (Insurance)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Ireland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rsa.ie

922.15K

30.22%278.72K

69.78%643.43K

↑16.35%

↓7.43%

Direct

theaa.ie

460.83K

22.04%101.57K

77.96%359.26K

↑130.63%

↑51.42%

Direct

123.ie

433.02K

10.47%45.34K

89.53%387.68K

↓29.71%

↑34.81%

Direct

switcher.ie

358.93K

30.52%109.56K

69.48%249.37K

↑34.75%

↓20.29%

Direct

vhi.ie

353.96K

26.99%95.52K

73.01%258.44K

↓19.82%

↑2.32%

Direct

irishlife.ie

345.51K

37.13%128.3K

62.87%217.21K

↓12.23%

↑63.43%

Direct

axa.ie

337.79K

24.6%83.09K

75.4%254.69K

↓0.86%

↑28.66%

Direct

layahealthcare.ie

335.72K

21.57%72.42K

78.43%263.3K

↑9.51%

↑18.51%

Direct

aviva.ie

304.49K

27.71%84.36K

72.29%220.12K

↑65.78%

↑39.53%

Direct

allianz.ie

303.64K

38%115.39K

62%188.25K

↓19.17%

↓4.23%

Direct

chill.ie

233.46K

24.54%57.29K

75.46%176.17K

↓2.63%

↓13.32%

Direct

motorcheck.ie

229.98K

13.5%31.05K

86.5%198.93K

↑144.44%

↑53.53%

Direct

irishlifehealth.ie

194.42K

27.27%53.02K

72.73%141.4K

↑55.87%

↓6.46%

Direct

zurich.ie

183.21K

35.89%65.76K

64.11%117.45K

↑44.86%

↑21.75%

Direct

odon.ie

139.81K

1.02%1.43K

98.98%138.38K

↑283.16%

↑28,940.72%

Referral

passmefast.co.uk

108.67K

-

100%108.67K

↑96.29%

↑2,259.64%

Direct

anpostinsurance.ie

107.5K

25.46%27.36K

74.54%80.13K

↑84.06%

↓21.5%

Direct

quotedevil.ie

100.71K

19.07%19.2K

80.93%81.51K

↑144.37%

↑48.98%

Direct

zurichlife.ie

91.35K

74.37%67.94K

25.63%23.41K

↓26.4%

↑110.64%

Direct

closebrotherspf.com

69.36K

0.22%153

99.78%69.2K

↑94.3%

↑78.96%

Direct

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Key Insights on Top Insurance Websites in Ireland on March 2026

As of March 2026, rsa.ie leads Insurance in Ireland with 922.15K monthly visits. Its audience skews mobile-first (30.22% desktop / 30.22% mobile), and traffic is up month over month 16.35% and down year over year -7.43%. theaa.ie holds second with 460.83K visits and a mobile-leaning mix (22.04% desktop / 77.96% mobile), while 123.ie ranks third with 433.02K visits.

Across the leaders, passmefast.co.uk is the most mobile-first (100% of visits), whereas vsk.ru is the most desktop-reliant (100%). Momentum favors irishmotorcycletraining.com in the latest month (6,732.26%), while studyandprotect.com shows the steepest pullback.

Acquisition patterns also differ: rsa.ie is driven primarily by search, rsa.ie by direct, and rsa.ie by referral; overall, 77 of the top 100 sites are direct-led, 8 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Ireland