Top Insurance Websites in Belgium

Name: Top websites in Belgium (Insurance)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Belgium, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

kbc.be

2.05M

48.54%994.25K

51.46%1.05M

↑24.31%

↓9.78%

Direct

bnpparibasfortis.be

1.81M

76.07%1.37M

23.93%432.03K

↑15.26%

↓25.07%

Direct

mypension.be

1.46M

28.19%412.45K

71.81%1.05M

↑65.63%

↓3.16%

Direct

belfius.be

1.41M

69.65%983.51K

30.35%428.56K

↑31.17%

↓15.07%

Direct

partenamut.be

1.11M

23.45%259.55K

76.55%847.3K

↑41.73%

↓13.19%

Direct

argenta.be

983.23K

48.13%473.26K

51.87%509.97K

↑73.03%

↓2.4%

Direct

ethias.be

751.63K

28.23%212.16K

71.77%539.48K

↑60.46%

↓2.69%

Direct

crelan.be

671.5K

79.04%530.73K

20.96%140.76K

↑34.52%

↓12.54%

Direct

test-achats.be

587.32K

28.78%169.04K

71.22%418.28K

↑54.28%

↓20.26%

Search

spaargids.be

404.49K

35.29%142.76K

64.71%261.73K

↓1.22%

↓7.88%

Direct

dela.be

393.97K

61.12%240.8K

38.88%153.17K

↑45.25%

↓18.54%

Direct

axa.be

392.75K

46.45%182.44K

53.55%210.31K

↑35.11%

↓16.46%

Direct

touring.be

375.68K

29.87%112.21K

70.13%263.48K

↑140.84%

↓18.54%

Direct

ag.be

356.42K

28.85%102.83K

71.15%253.59K

↑41.09%

↑128.42%

Direct

aginsurance.be

342.79K

44.48%152.46K

55.52%190.32K

↑38.66%

↓9.09%

Direct

mc.be

325.16K

26.53%86.28K

73.47%238.88K

↑31.47%

↓20.38%

Direct

cbc.be

274.65K

58.47%160.59K

41.53%114.06K

↑25.03%

↓9.6%

Direct

ameli.fr

253.48K

23.23%58.89K

76.77%194.59K

↑105.34%

↓36.36%

Search

dkv.be

187.87K

39.31%73.85K

60.69%114.02K

↑21.18%

↑17.75%

Direct

yuzzu.be

185.94K

31.41%58.41K

68.59%127.53K

↑28.79%

↑8.45%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Insurance Websites in Belgium on March 2026

As of March 2026, kbc.be leads Insurance in Belgium with 2.05M monthly visits. Its audience skews mobile-first (48.54% desktop / 48.54% mobile), and traffic is up month over month 24.31% and down year over year -9.78%. bnpparibasfortis.be holds second with 1.81M visits and a desktop-leaning mix (76.07% desktop / 23.93% mobile), while mypension.be ranks third with 1.46M visits.

Across the leaders, themoneydaily.com is the most mobile-first (100% of visits), whereas availity.com is the most desktop-reliant (100%). Momentum favors depauwzwalm.be in the latest month (41,422.58%), while solidaris.be shows the steepest pullback.

Acquisition patterns also differ: kbc.be is driven primarily by search, kbc.be by direct, and kbc.be by referral; overall, 75 of the top 100 sites are direct-led, 22 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Belgium