Top Insurance Websites in Iceland

Name: Top websites in Iceland (Insurance)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Iceland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vis.is

20K

100%20K

-

↑45.59%

↓20.06%

Direct

sjova.is

19.53K

96.79%18.91K

3.21%626

↑21.54%

↑6.18%

Direct

epli.is

18.75K

100%18.75K

-

↑46.84%

↓11%

Direct

sjukra.is

9.84K

91.76%9.03K

8.24%810

↑5.58%

↑34.3%

Direct

tm.is

6.4K

100%6.4K

-

↓11.5%

↑23.23%

Direct

sparebank1.no

4.19K

100%4.19K

-

↑18.42%

↓35.87%

Direct

vsk.ru

3.68K

100%3.68K

-

0%

Direct

aon.com

2.61K

100%2.61K

-

↑909.69%

↑174.71%

Direct

sfmc-content.com

2.37K

80.96%1.92K

19.04%452

↑351.33%

↑178.61%

Direct

krokur.is

2.24K

42.25%948

57.75%1.3K

↑135.47%

↓4.08%

Direct

funktionstjanster.se

1.91K

100%1.91K

-

↑658.73%

↓27.09%

Referral

viennalife.pl

1.64K

100%1.64K

-

↓22%

↓42.63%

Referral

allianz.is

1.58K

100%1.58K

-

↓15.18%

↑40.25%

Paid

compensa.pl

1.42K

100%1.42K

-

↑85.49%

↑10.59%

Direct

fma.is

1.4K

100%1.4K

-

↑183.94%

↑121.44%

Direct

moneysupermarket.com

1.17K

10.33%121

89.67%1.05K

↑27.7%

↓16.95%

Direct

admiral.com

1.08K

-

100%1.08K

↑61.17%

↑283.8%

Direct

cuvva.com

1.03K

-

100%1.03K

↑68.31%

0%

Direct

generali.pl

960

100%960

-

↑18.52%

↓18.69%

Direct

americanexpress.co.uk

875

-

100%875

↑50.86%

0%

Direct

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Key Insights on Top Insurance Websites in Iceland on March 2026

As of March 2026, vis.is leads Insurance in Iceland with 20K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 45.59% and down year over year -20.06%. sjova.is holds second with 19.53K visits and a desktop-leaning mix (96.79% desktop / 3.21% mobile), while epli.is ranks third with 18.75K visits.

Across the leaders, admiral.com is the most mobile-first (100% of visits), whereas vis.is is the most desktop-reliant (100%). Momentum favors rabobank.nl in the latest month (1,118.42%), while tryggir.is shows the steepest pullback.

Acquisition patterns also differ: vis.is is driven primarily by search, vis.is by direct, and vis.is by referral; overall, 57 of the top 100 sites are direct-led, 31 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Iceland