Top Apparel & Fashion Websites in Italy

Name: Top websites in Italy (Apparel & Fashion)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Italy, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

25.61M

7.03%1.8M

92.97%23.81M

↑11.81%

↑106.67%

Direct

vinted.it

16.56M

60.59%10.03M

39.41%6.52M

↑47.48%

↑24.58%

Direct

previterapelletteria.it

14.24M

18.31%2.61M

81.69%11.63M

↑6.27%

↑4,122,959.5%

Search

zalando.it

9.59M

31.01%2.97M

68.99%6.62M

↑24.85%

↓0.78%

Direct

zara.com

3.75M

26.17%980.68K

73.83%2.77M

↑58.67%

↑14.27%

Direct

threads.com

3.64M

35.1%1.28M

64.9%2.36M

↑45.05%

↑867,562.6%

Direct

maximiles.com

3.51M

4.36%153.17K

95.64%3.36M

↑12.71%

↓11.09%

Direct

adidas.it

3.19M

17.11%545.66K

82.89%2.64M

↑132.24%

↑15.95%

Direct

vogue.it

3.12M

9.73%303.26K

90.27%2.81M

↓0.03%

↓17.08%

Direct

privalia.com

1.98M

35.56%705.35K

64.44%1.28M

↑12.21%

↓2.72%

Direct

hm.com

1.98M

27.61%546.63K

72.39%1.43M

↑7.29%

↓0.24%

Direct

asos.com

1.91M

22.8%436.63K

77.2%1.48M

↑43.72%

↓2.46%

Direct

cisalfasport.it

1.83M

20.72%380.02K

79.28%1.45M

↑24.72%

↑6.71%

Direct

ovs.it

1.73M

18.82%325.25K

81.18%1.4M

↑38.74%

↓0.05%

Direct

zalando-prive.it

1.66M

50.42%837.94K

49.58%824.05K

↑27.67%

↑11.36%

Direct

matrimonio.com

1.63M

26.33%428.99K

73.67%1.2M

↑33.29%

↑1.89%

Direct

mango.com

1.54M

17.48%269.69K

82.52%1.27M

↑41.96%

↑27.2%

Direct

yoox.com

1.33M

31.14%413.52K

68.86%914.56K

↑9.02%

↓11.59%

Direct

uniqlo.com

1.21M

23.9%289.5K

76.1%921.64K

↑94.6%

↑28.39%

Direct

bonprix.it

1.19M

16.29%193.72K

83.71%995.83K

↑14.16%

↓9.52%

Direct

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Key Insights on Top Apparel & Fashion Websites in Italy on March 2026

As of March 2026, shein.com leads Apparel & Fashion in Italy with 25.61M monthly visits. Its audience skews mobile-first (7.03% desktop / 7.03% mobile), and traffic is up month over month 11.81% and up year over year 106.67%. vinted.it holds second with 16.56M visits and a desktop-leaning mix (60.59% desktop / 39.41% mobile), while previterapelletteria.it ranks third with 14.24M visits.

Across the leaders, canadagoose.com is the most mobile-first (98.87% of visits), whereas vinted.it is the most desktop-reliant (60.59%). Momentum favors adrialenti.it in the latest month (194.66%), while spartoo.it shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 94 of the top 100 sites are direct-led, 4 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Italy