Top Wine & Spirits Websites in Italy

Key Insights on Top Wine & Spirits Websites in Italy on March 2026

As of March 2026, aldi.it leads Wine & Spirits in Italy with 1.05M monthly visits. Its audience skews mobile-first (15.06% desktop / 15.06% mobile), and traffic is up month over month 33.5% and down year over year -6.53%. activehosted.com holds second with 540.38K visits and a mobile-leaning mix (47.38% desktop / 52.62% mobile), while vivino.com ranks third with 508.46K visits.

Across the leaders, calunae.com is the most mobile-first (100% of visits), whereas gruppoalmaviva.it is the most desktop-reliant (100%). Momentum favors storeitaly.it in the latest month (57,196.97%), while aperol.com shows the steepest pullback.

Acquisition patterns also differ: aldi.it is driven primarily by search, aldi.it by direct, and aldi.it by referral; overall, 57 of the top 100 sites are direct-led, 39 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.