Top Apparel & Fashion Websites in Sweden

Name: Top websites in Sweden (Apparel & Fashion)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Sweden, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.se

4.64M

32.53%1.51M

67.47%3.13M

↑27.73%

↑2.09%

Direct

sellpy.se

3.19M

28.63%912.03K

71.37%2.27M

↑41.95%

↑33.69%

Direct

hm.com

2.92M

22.72%664.22K

77.28%2.26M

↑92.9%

↑0.21%

Direct

boozt.com

2.45M

25.66%627.63K

74.34%1.82M

↑46.54%

↑5.54%

Direct

ellos.se

1.85M

15.78%292.66K

84.22%1.56M

↑1.82%

↑33.3%

Direct

lindex.com

1.62M

6.76%109.27K

93.24%1.51M

↑76.57%

↑24.97%

Direct

lager157.com

1.32M

14.73%194.11K

85.27%1.12M

↑74.35%

↑35.75%

Direct

kappahl.com

1.13M

9.51%107.73K

90.49%1.03M

↑175.92%

↓8.75%

Direct

ginatricot.com

1.13M

18.93%213.08K

81.07%912.25K

↑48.13%

↑136.22%

Direct

arket.com

886.41K

17.72%157.05K

82.28%729.36K

↑24.28%

↑87.57%

Direct

zara.com

874.22K

37.11%324.43K

62.89%549.79K

↑66.61%

↑32.56%

Direct

stadiumoutlet.se

843.11K

18.5%155.98K

81.5%687.13K

↑17.09%

↓5.01%

Direct

asos.com

795.46K

28.83%229.37K

71.17%566.1K

↑66.24%

↑11.21%

Direct

threads.com

765.02K

44.63%341.41K

55.37%423.61K

↑78.38%

↑135,376.66%

Direct

tradeinn.com

737.64K

27.79%205K

72.21%532.64K

↑24.78%

↑60.57%

Direct

bonprix.se

731.31K

9.88%72.27K

90.12%659.04K

↑15.08%

↑0.71%

Direct

adidas.se

727.11K

24.42%177.59K

75.58%549.52K

↑103.54%

↓9.24%

Direct

uniqlo.com

709.24K

24.36%172.79K

75.64%536.45K

↑76.25%

↑84.79%

Direct

nelly.com

697.02K

23.09%160.96K

76.91%536.06K

↑14.2%

↑35.77%

Direct

booztlet.com

669.93K

29.84%199.89K

70.16%470.05K

↑74.88%

↓11.69%

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Key Insights on Top Apparel & Fashion Websites in Sweden on March 2026

As of March 2026, zalando.se leads Apparel & Fashion in Sweden with 4.64M monthly visits. Its audience skews mobile-first (32.53% desktop / 32.53% mobile), and traffic is up month over month 27.73% and up year over year 2.09%. sellpy.se holds second with 3.19M visits and a mobile-leaning mix (28.63% desktop / 71.37% mobile), while hm.com ranks third with 2.92M visits.

Across the leaders, thesustainablesequincompany.com is the most mobile-first (100% of visits), whereas plick.se is the most desktop-reliant (45.63%). Momentum favors swedishstockings.com in the latest month (1,158.43%), while mockberg.com shows the steepest pullback.

Acquisition patterns also differ: zalando.se is driven primarily by search, zalando.se by direct, and zalando.se by referral; overall, 89 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Sweden