Top Travel & Tourism Websites in South Africa

Name: Top websites in South Africa (Travel & Tourism)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in South Africa, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

3.17M

29.32%928.98K

70.68%2.24M

↑18.38%

↑5.62%

Direct

flysafair.co.za

1.21M

36.65%443.69K

63.35%766.84K

↑43.14%

↑3.39%

Direct

airbnb.co.za

976.5K

35.02%341.93K

64.98%634.57K

↑43.85%

↓1.9%

Direct

travelandtourworld.com

962.93K

0.38%3.63K

99.62%959.3K

↑377.77%

↑1,018.95%

Direct

lekkeslaap.co.za

955.17K

23.91%228.38K

76.09%726.78K

↑36.71%

↓9.2%

Direct

webtickets.co.za

926.34K

18.53%171.64K

81.47%754.7K

↑32.83%

↑33.47%

Direct

intercape.co.za

846.24K

6.4%54.12K

93.6%792.12K

↑98.72%

↑51.29%

Direct

sanparks.org

629.65K

22.29%140.36K

77.71%489.29K

↑93.6%

↓5.97%

Direct

edreams.com

552.12K

18.83%103.99K

81.17%448.13K

↑61.84%

↑56.47%

Direct

tripadvisor.co.za

529.94K

30.28%160.49K

69.72%369.46K

↑3.08%

↓28.42%

Direct

cheapflights.co.za

510.35K

31.04%158.41K

68.96%351.93K

↑50.87%

↑2.44%

Direct

flyairlink.com

408.36K

28.73%117.31K

71.27%291.05K

↓8.46%

↑18.83%

Direct

latestsightings.com

387.79K

0.09%338

99.91%387.45K

↑71.97%

↑196.79%

Direct

busbud.com

288.79K

13.11%37.86K

86.89%250.94K

↑23.06%

↓18.54%

Direct

emirates.com

258.29K

32.91%85K

67.09%173.29K

↑52.41%

↓2.55%

Direct

turkishairlines.com

249.4K

10.52%26.23K

89.48%223.17K

↑143.76%

↑26.83%

Direct

flightradar24.com

247.83K

65.67%162.74K

34.33%85.09K

↑68.63%

↑6.89%

Direct

capetowncycletour.com

240.26K

8.25%19.81K

91.75%220.45K

↑488.64%

↑109.52%

Direct

trivago.co.za

233.51K

3.85%8.98K

96.15%224.53K

↑312.9%

↑25.78%

Direct

babylonstoren.com

212.84K

15.35%32.66K

84.65%180.18K

↑33.83%

↑31.08%

Direct

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Key Insights on Top Travel & Tourism Websites in South Africa on March 2026

As of March 2026, booking.com leads Travel & Tourism in South Africa with 3.17M monthly visits. Its audience skews mobile-first (29.32% desktop / 29.32% mobile), and traffic is up month over month 18.38% and up year over year 5.62%. flysafair.co.za holds second with 1.21M visits and a mobile-leaning mix (36.65% desktop / 63.35% mobile), while airbnb.co.za ranks third with 976.5K visits.

Across the leaders, pungwe.co.za is the most mobile-first (100% of visits), whereas tvst.travel is the most desktop-reliant (100%). Momentum favors loyaltylobby.com in the latest month (13,152.04%), while firstcarrental.co.za shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 91 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in South Africa