Top Travel & Tourism Websites in the World

Name: Top websites World (Travel & Tourism)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in the World, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

472.17M

43.04%203.23M

56.96%268.94M

↑24.26%

↓0.45%

Direct

trip.com

161.05M

41.51%66.85M

58.49%94.2M

↑35.93%

↑62.34%

Direct

flightradar24.com

116.49M

43.19%50.32M

56.81%66.18M

↑124.32%

↑20.52%

Direct

agoda.com

99.49M

29.04%28.89M

70.96%70.6M

↑21.96%

↑18.03%

Direct

tripadvisor.com

91.66M

41.49%38.03M

58.51%53.63M

↑23.61%

↓21.97%

Search

airbnb.com

86.96M

42.01%36.53M

57.99%50.43M

↑31.33%

↓5.37%

Direct

americanexpress.com

80.12M

52.39%41.98M

47.61%38.15M

↑13.18%

↓3.54%

Direct

expedia.com

77.9M

40.27%31.37M

59.73%46.52M

↑25.92%

↑8.93%

Direct

wetter.com

69.8M

16.01%11.17M

83.99%58.62M

↑14.9%

↓4.35%

Direct

klook.com

64.18M

27.07%17.37M

72.93%46.81M

↑32.91%

↑64.36%

Direct

ryanair.com

62.68M

37.9%23.76M

62.1%38.92M

↑28.56%

↓10.98%

Direct

aa.com

59.88M

33.53%20.08M

66.47%39.8M

↑39.62%

↑9.39%

Direct

travelandtourworld.com

57.97M

1.23%714.16K

98.77%57.25M

↑297.82%

↑598.47%

Direct

flightaware.com

53.6M

31.42%16.84M

68.58%36.76M

↑48.45%

↑13.29%

Direct

marriott.com

53.35M

47.12%25.13M

52.88%28.21M

↑14.82%

↓3.4%

Direct

bahn.de

52.66M

21.01%11.07M

78.99%41.59M

↑36.17%

↓3.09%

Direct

getyourguide.com

51.85M

32.83%17.02M

67.17%34.83M

↑40.46%

↑60.9%

Direct

skyscanner.net

51.84M

35.49%18.4M

64.51%33.44M

↑24.59%

↑2.62%

Direct

irctc.co.in

51.8M

30.6%15.85M

69.4%35.95M

↑27.19%

↓17.49%

Direct

hilton.com

44.81M

35.47%15.89M

64.53%28.91M

↑24.49%

↑16.22%

Direct

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Key Insights on Top Travel & Tourism Websites in the World on March 2026

As of March 2026, booking.com leads Travel & Tourism in the World with 472.17M monthly visits. Its audience skews mobile-first (43.04% desktop / 43.04% mobile), and traffic is up month over month 24.26% and down year over year -0.45%. trip.com holds second with 161.05M visits and a mobile-leaning mix (41.51% desktop / 58.49% mobile), while flightradar24.com ranks third with 116.49M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (98.77% of visits), whereas aviasales.ru is the most desktop-reliant (79.35%). Momentum favors travelandtourworld.com in the latest month (297.82%), while tokyodisneyresort.jp shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in the World