Top Travel & Tourism Websites in Kenya

Name: Top websites in Kenya (Travel & Tourism)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Kenya, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

262.7K

72.04%189.26K

27.96%73.44K

↓2.62%

↓2.91%

Direct

airbnb.com

120.04K

80.15%96.21K

19.85%23.83K

↑2.37%

↓8.29%

Direct

kenya-airways.com

107.65K

76.32%82.16K

23.68%25.5K

↓6.56%

↑2.29%

Direct

flightradar24.com

102.93K

70.18%72.23K

29.82%30.7K

↑131.55%

↑14.24%

Direct

tripadvisor.com

95.83K

81.5%78.11K

18.5%17.73K

↓3.38%

↓32.33%

Search

skyscanner.net

65.75K

66.38%43.64K

33.62%22.11K

↓32.14%

↑0.15%

Direct

travelandtourworld.com

57.43K

1.81%1.04K

98.19%56.39K

↑288.46%

↑863.09%

Direct

immigration.go.ke

53.59K

89.98%48.22K

10.02%5.37K

↓16.64%

↓43.2%

Direct

worldtimebuddy.com

52.36K

90.45%47.36K

9.55%5K

↑26.47%

↓17.52%

Direct

ethiopianairlines.com

51.35K

70.55%36.23K

29.45%15.12K

↑21.65%

↑2.21%

Direct

howdidido.com

51.15K

4.92%2.52K

95.08%48.63K

↑237.77%

↑185.85%

Direct

trip.com

44.95K

60.19%27.06K

39.81%17.9K

↓5.17%

↓8.43%

Direct

asaptickets.com

38.42K

87.35%33.56K

12.65%4.86K

↑212.6%

↑63.14%

Direct

getyourguide.com

35.42K

41.45%14.68K

58.55%20.74K

↑31.68%

↑78.68%

Direct

etihad.com

33.76K

40.88%13.8K

59.12%19.96K

↑60.02%

↓30.05%

Direct

qatarairways.com

33.41K

76.11%25.43K

23.89%7.98K

↓39.57%

↑14.62%

Direct

gripped.com

31.88K

-

100%31.88K

↑1,870.21%

↑37,587.64%

Direct

kayak.com

31.62K

80.96%25.6K

19.04%6.02K

↑97.82%

↓10.95%

Direct

time.is

31.34K

79.63%24.96K

20.37%6.39K

↑41.75%

↓4.26%

Direct

allcruisejobs.com

26.92K

89.04%23.96K

10.96%2.95K

↑17.79%

↑2.86%

Direct

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Key Insights on Top Travel & Tourism Websites in Kenya on March 2026

As of March 2026, booking.com leads Travel & Tourism in Kenya with 262.7K monthly visits. Its audience skews desktop-first (72.04% desktop / 72.04% mobile), and traffic is down month over month -2.62% and down year over year -2.91%. airbnb.com holds second with 120.04K visits and a desktop-leaning mix (80.15% desktop / 19.85% mobile), while kenya-airways.com ranks third with 107.65K visits.

Across the leaders, gripped.com is the most mobile-first (100% of visits), whereas expedia.com is the most desktop-reliant (100%). Momentum favors worldsbeststripclubs.com in the latest month (10,100%), while withinhours.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 73 of the top 100 sites are direct-led, 23 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Kenya