Top Public Utility Websites in New Zealand

Name: Top websites in New Zealand (Public Utility)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Public Utility Websites in New Zealand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

powershop.co.nz

467.28K

19.48%91.03K

80.52%376.26K

↑167.56%

↑46.41%

Direct

genesisenergy.co.nz

355.9K

43.25%153.93K

56.75%201.97K

↑47.96%

↑87.35%

Direct

contact.co.nz

237.35K

69.93%165.99K

30.07%71.37K

↓24.4%

↓0.27%

Direct

mercury.co.nz

230.85K

50.78%117.24K

49.22%113.61K

↓7.92%

↓23.48%

Direct

meridianenergy.co.nz

164.38K

40.53%66.62K

59.47%97.76K

↑12.49%

↑50.39%

Direct

watercare.co.nz

145K

63.92%92.69K

36.08%52.32K

↓20.79%

↑10.13%

Direct

eeca.govt.nz

97.92K

33.42%32.72K

66.58%65.2K

↑139.72%

↑79.35%

Direct

powerco.co.nz

93.23K

29.02%27.05K

70.98%66.18K

↓46.15%

↑193.85%

Search

electrickiwi.co.nz

85.2K

59.75%50.91K

40.25%34.29K

↑2.97%

↓12.17%

Direct

nest.com

65.48K

0.56%369

99.44%65.11K

↑749.66%

↑238.43%

Direct

rinnai.co.nz

59.33K

49.62%29.44K

50.38%29.89K

↑305.25%

↑98.3%

Search

wel.co.nz

57.43K

6.5%3.73K

93.5%53.7K

↑332%

↑16.29%

Search

nzcompare.com

56.32K

6.29%3.54K

93.71%52.78K

↑2,592.3%

↑20.9%

Direct

vector.co.nz

55.56K

44.45%24.7K

55.55%30.87K

↓13.52%

↑33.33%

Direct

wellingtonwater.co.nz

52.84K

17.36%9.17K

82.64%43.67K

↓22.81%

↑49.34%

Direct

powerswitch.org.nz

45.79K

72.21%33.07K

27.79%12.72K

↓59.44%

↓7.11%

Direct

welectricity.co.nz

32.93K

13.23%4.36K

86.77%28.57K

↓41.97%

↑253.99%

Search

ovoenergy.com

30.44K

-

100%30.44K

↑393.83%

↑1,092.9%

Direct

pulseenergy.co.nz

27.65K

54.78%15.15K

45.22%12.51K

↓23.49%

↓1.47%

Direct

hydroquebec.com

26.55K

1.26%335

98.74%26.21K

0%

↑6,925.85%

Search

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Key Insights on Top Public Utility Websites in New Zealand on March 2026

As of March 2026, powershop.co.nz leads Public Utility in New Zealand with 467.28K monthly visits. Its audience skews mobile-first (19.48% desktop / 19.48% mobile), and traffic is up month over month 167.56% and up year over year 46.41%. genesisenergy.co.nz holds second with 355.9K visits and a mobile-leaning mix (43.25% desktop / 56.75% mobile), while contact.co.nz ranks third with 237.35K visits.

Across the leaders, ovoenergy.com is the most mobile-first (100% of visits), whereas powercompare.co.nz is the most desktop-reliant (100%). Momentum favors 1stenergy.com.au in the latest month (9,313.24%), while digdat.co.uk shows the steepest pullback.

Acquisition patterns also differ: powershop.co.nz is driven primarily by search, powershop.co.nz by direct, and powershop.co.nz by referral; overall, 68 of the top 100 sites are direct-led, 26 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Public Utility Websites in New Zealand