Top Military Websites in New Zealand

Name: Top websites in New Zealand (Military)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Military Websites in New Zealand, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

cadetnet.org.nz

139.11K

24.51%34.09K

75.49%105.02K

↑15.85%

↑81.48%

Direct

nzdf.mil.nz

98.07K

76.28%74.81K

23.72%23.26K

↑24.92%

↓13.92%

Direct

armyandoutdoors.co.nz

63.82K

30.75%19.62K

69.25%44.2K

↑31.69%

↓16.58%

Search

military.com

63.1K

3.64%2.3K

96.36%60.8K

↑31.05%

↑55.98%

Direct

defencecareers.mil.nz

44.81K

86.46%38.75K

13.54%6.07K

↑17.02%

↑7.52%

Search

centcom.mil

44.11K

6.06%2.67K

93.94%41.44K

↑54,355.56%

↑321.54%

Direct

seaforces.org

27.76K

0.35%97

99.65%27.66K

↑4,770.35%

↑559.27%

Referral

defence.gov.au

27.06K

21.39%5.79K

78.61%21.27K

↑1,450.89%

↑19.94%

Direct

operationmilitarykids.org

25.63K

0.91%232

99.09%25.4K

0%

↑1,550.77%

Search

talent.army

14.59K

7.33%1.07K

92.67%13.52K

↑4,488.36%

↑54.79%

Direct

navalnews.com

8.57K

40.55%3.48K

59.45%5.1K

↑149.06%

↓62.25%

Direct

usni.org

7.3K

32.8%2.39K

67.2%4.9K

↑1.23%

↑32.98%

Search

defenceconnect.com.au

6.48K

-

100%6.48K

↑4,461.27%

↑4.58%

Direct

puolustusvoimat.fi

6.3K

-

100%6.3K

↑7,587.8%

↑6,178.76%

Referral

airforcemuseum.co.nz

4.6K

100%4.6K

-

↓85.26%

↓40.66%

Search

cadetforces.org.nz

4.04K

100%4.04K

-

↑103.43%

↑15.37%

Search

defensa.com

3.99K

-

100%3.99K

↓39%

↑8,231.98%

Direct

defence.govt.nz

3.61K

100%3.61K

-

↑15.04%

↑53.45%

Search

comrades.co.nz

3.47K

100%3.47K

-

↑4.87%

↑1.53%

Search

va.gov

3.33K

100%3.33K

-

↑138.34%

↓34.03%

Search

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Key Insights on Top Military Websites in New Zealand on March 2026

As of March 2026, cadetnet.org.nz leads Military in New Zealand with 139.11K monthly visits. Its audience skews mobile-first (24.51% desktop / 24.51% mobile), and traffic is up month over month 15.85% and up year over year 81.48%. nzdf.mil.nz holds second with 98.07K visits and a desktop-leaning mix (76.28% desktop / 23.72% mobile), while armyandoutdoors.co.nz ranks third with 63.82K visits.

Across the leaders, defenceconnect.com.au is the most mobile-first (100% of visits), whereas airforcemuseum.co.nz is the most desktop-reliant (100%). Momentum favors centcom.mil in the latest month (54,355.56%), while mybaseguide.com shows the steepest pullback.

Acquisition patterns also differ: cadetnet.org.nz is driven primarily by search, cadetnet.org.nz by direct, and cadetnet.org.nz by referral; overall, 27 of the top 100 sites are direct-led, 65 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Military Websites in New Zealand