Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
A brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.
The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July. Why Should You Take Google Partners Certification Exams?
Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the Overview reports and how you can use them to your advantage. When you first get into Semrush, you will be redirected to the dashboard. This screen will always be the first thing you see when you sign in. The search bar at the top will be your best friend. This is where you will search for any domain, keyword or URL. Once you search for one of these things you will be brought to that overview page.
Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling proposition (USP). Something specific that makes your company stand out from the competition. Your USP might relate to who you are as a company, who you serve, or what services you offer. Here are 10 ways marketing companies can earn business with standout USPs.
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
This is a continuation of the previous article, What In The World Is API and How Do I Use It? If you have read the first API article, you have a general idea of what API is and how to use it. But now, you will want to understand how to make sure when enough is enough and how to organize this data. It is important to know this information so that you do not run out of API units and that you know what to do with your raw data.