Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
A brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
Many people use Google Chrome because they like it and find it easy to use. But the browser becomes even more powerful when you add specific extensions to it. For now, there are many different extensions that enhance the functionality of the Chrome browser and can, as a result, make marketers’ lives better.
Here you will find the 10 best practices for generating reviews from past clients that you’re working with as an agency.
If you’re spending money on digital marketing, analytics are a main focus and a top priority. It’s easy to get lost in the mix, so digital marketing analytics dashboards are awesome time savers and avenues to better insights and results. If you’re ready to streamline your digital marketing analytics process, check out these top six digital marketing analytics platforms for you and your business.
Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?
Having an app for your business is becoming more important, especially depending on your industry. The fact is that many users like to know that they can gain access to everything they need to interact with your business on a mobile app rather than having to use a mobile page on their smartphone or tablet. If you have designed a business app, or are looking to design one, then Google’s Firebase is absolutely essential, and in our opinion as a marketing agency, the best out there.
Detailed and highly customized proposals have been a big factor in my agency‘s success since I was a one-man operation back in 2001. A well-thought-out, custom proposal can bring in high-value clients you actually want to work with. The problem is, a great proposal can require serious time and effort to compile. Back in the day when I was doing these by myself (in addition to many other things) a good proposal would easily take 6-12 solid hours. That meant a constant back-and-forth battle between trying to grow my business and trying to service the clients I had. If I was going to grow my business and eventually let others create proposals to my standards I had to make this process more efficient.