Top Automotive Websites in South Korea

Name: Top websites in South Korea (Automotive)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Automotive Websites in South Korea, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

encar.com

3.76M

62.53%2.35M

37.47%1.41M

↑20.78%

↓8.72%

Direct

hi.co.kr

2.71M

17.26%468.34K

82.74%2.25M

↓1.68%

↓38.85%

Direct

hyundai.com

2.5M

47.06%1.18M

52.94%1.32M

↑30.94%

↓4.99%

Direct

kia.com

2.08M

32.21%670.01K

67.79%1.41M

↓4.83%

↑3.56%

Direct

i-screammedia.com

1.03M

93.05%960.62K

6.95%71.79K

↑172.83%

↑22.32%

Referral

kcar.com

854.17K

63.75%544.56K

36.25%309.6K

↑12.34%

↓35.94%

Direct

ehyundai.com

801.83K

64.02%513.32K

35.98%288.52K

↑0.03%

↓10.16%

Direct

hyundaicapital.com

712.34K

6.77%48.26K

93.23%664.08K

↑35.63%

↓26.06%

Direct

tesla.com

656.91K

65.98%433.45K

34.02%223.46K

↓5.43%

↑32.23%

Direct

heydealer.com

516.42K

88.55%457.28K

11.45%59.14K

↑60.98%

↑0.9%

Direct

mercedes-benz.co.kr

491.87K

16.49%81.09K

83.51%410.78K

↓1.98%

↓23.56%

Direct

renault.co.kr

470.24K

35.83%168.49K

64.17%301.75K

↑17.48%

↑107.63%

Direct

lotterentacar.net

394.59K

41.96%165.57K

58.04%229.02K

↑72.92%

↑30.77%

Direct

bmw.co.kr

390.05K

64.9%253.14K

35.1%136.91K

↑50.94%

↑4.82%

Direct

gongim.com

375.85K

50.31%189.1K

49.69%186.75K

↑0.01%

↓0.54%

Direct

formula1.com

328.76K

58.67%192.87K

41.33%135.89K

↑359.63%

↑36.11%

Search

hmc.co.kr

293.06K

42.94%125.84K

57.06%167.22K

↓23.77%

↓38.14%

Direct

hd.com

288.49K

62.81%181.19K

37.19%107.3K

↑91.86%

↑50.96%

Direct

kbchachacha.com

283.36K

75.09%212.77K

24.91%70.59K

↑8.21%

↓81.53%

Direct

hyundaimotorgroup.com

281.78K

49.49%139.45K

50.51%142.33K

↑110.44%

↑60.27%

Direct

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Key Insights on Top Automotive Websites in South Korea on March 2026

As of March 2026, encar.com leads Automotive in South Korea with 3.76M monthly visits. Its audience skews desktop-first (62.53% desktop / 62.53% mobile), and traffic is up month over month 20.78% and down year over year -8.72%. hi.co.kr holds second with 2.71M visits and a mobile-leaning mix (17.26% desktop / 82.74% mobile), while hyundai.com ranks third with 2.5M visits.

Across the leaders, farmerautocare.com is the most mobile-first (100% of visits), whereas hyundai.net is the most desktop-reliant (100%). Momentum favors roadandtrack.com in the latest month (4,146.42%), while mini.co.kr shows the steepest pullback.

Acquisition patterns also differ: encar.com is driven primarily by search, encar.com by direct, and encar.com by referral; overall, 80 of the top 100 sites are direct-led, 17 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Automotive Websites in South Korea