Top Retail Websites in Denmark

Name: Top websites in Denmark (Retail)
Creator: Semrush
License: https://explodone.toolsurf.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Denmark, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

dba.dk

5.09M

40.95%2.09M

59.05%3.01M

↓29.84%

↓40.6%

Direct

pricerunner.dk

4.52M

36.8%1.66M

63.2%2.86M

↓21.39%

↑3.82%

Search

elgiganten.dk

3.82M

30.66%1.17M

69.34%2.65M

↓30.48%

↑12.22%

Direct

proshop.dk

3.64M

32.46%1.18M

67.54%2.46M

↓16.69%

↑17.06%

Direct

ikea.com

3.46M

30.91%1.07M

69.09%2.39M

↓5.88%

↑3.85%

Direct

matas.dk

3.07M

23.02%707.44K

76.98%2.37M

↓5.02%

↑27.93%

Direct

amazon.de

2.82M

42.99%1.21M

57.01%1.61M

↓14.52%

↑2.01%

Direct

power.dk

2.71M

28.28%765.68K

71.72%1.94M

↓17%

↑15.88%

Direct

zalando.dk

2.62M

47.96%1.26M

52.04%1.37M

↓10.14%

↑25.43%

Direct

valdemarsro.dk

2.51M

11.79%296.52K

88.21%2.22M

↓14.04%

↑10.35%

Search

jysk.dk

2.48M

21.05%523K

78.95%1.96M

↓9.64%

↑26.93%

Direct

jemogfix.dk

2.43M

26.29%638.67K

73.71%1.79M

↓14.68%

↓6.15%

Direct

harald-nyborg.dk

2.32M

22.27%517.05K

77.73%1.8M

↓21.34%

↓7.17%

Search

magasin.dk

2.06M

22.71%467.61K

77.29%1.59M

↓3.53%

↑53.36%

Direct

arla.dk

1.74M

9.97%173.15K

90.03%1.56M

↑4.35%

↓0.54%

Search

bilka.dk

1.7M

28.71%486.93K

71.29%1.21M

↓7.03%

↑10.73%

Direct

thansen.dk

1.68M

24.52%412.96K

75.48%1.27M

↓23.52%

↓13.48%

Direct

aliexpress.com

1.63M

48.11%782.21K

51.89%843.82K

↓10.95%

↓6.37%

Direct

boozt.com

1.59M

29.49%469.47K

70.51%1.12M

↓2.7%

↑45.92%

Paid

bauhaus.dk

1.58M

26.99%425.37K

73.01%1.15M

↓4.85%

↓2.39%

Direct

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Key Insights on Top Retail Websites in Denmark on February 2026

As of February 2026, dba.dk leads Retail in Denmark with 5.09M monthly visits. Its audience skews mobile-first (40.95% desktop / 40.95% mobile), and traffic is down month over month -29.84% and down year over year -40.6%. pricerunner.dk holds second with 4.52M visits and a mobile-leaning mix (36.8% desktop / 63.2% mobile), while elgiganten.dk ranks third with 3.82M visits.

Across the leaders, avfigures.com is the most mobile-first (100% of visits), whereas asos.com is the most desktop-reliant (61.04%). Momentum favors avfigures.com in the latest month (744.59%), while helsebixen.dk shows the steepest pullback.

Acquisition patterns also differ: dba.dk is driven primarily by search, dba.dk by direct, and dba.dk by referral; overall, 82 of the top 100 sites are direct-led, 15 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Denmark