Top Publishing Websites in China

Key Insights on Top Publishing Websites in China on March 2026

As of March 2026, google.com leads Publishing in China with 310.47M monthly visits. Its audience skews desktop-first (99.9% desktop / 99.9% mobile), and traffic is up month over month 44.58% and up year over year 4.62%. nih.gov holds second with 9.57M visits and a desktop-leaning mix (99.99% desktop / 0.01% mobile), while sciencedirect.com ranks third with 9.04M visits.

Across the leaders, sky.com is the most mobile-first (2.32% of visits), whereas nature.com is the most desktop-reliant (100%). Momentum favors aninews.in in the latest month (1,429,870.6%), while repubblica.it shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 65 of the top 100 sites are direct-led, 23 are search-led, and 12 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.