Keyword Research13 min read
AI Overviews: What Are They & How to Optimize for Them
AI Overviews are AI-generated summaries that appear for some search queries in Google.
Keyword Research
Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Keyword Research11 min read
How to Choose Keywords for SEO + AI Search (5 Ways)
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Keyword Research15 min read
Toxic Backlinks: What They Are & How to Find Them
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
Keyword Research8 min read
Commercial Intent Keywords: The Complete Guide for Marketers
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
Keyword Research10 min read
Keyword Performance: What It Is and How to Track It
Learn metrics like click-through rate, cost per click, and ROI. Plus 7 tips for improving keyword performance.
Keyword Research7 min read
Keyword Optimization: 7 Steps to Getting It Right
Keyword optimization involves improving your pages to better use your target search queries.
Keyword Research12 min read
How to Use Keyword Overview to Analyze Keywords
Keyword Overview is a tool that lets you analyze keywords related to your business.
Keyword Research10 min read
How to Find Out How Much a Keyword Costs in PPC Advertising
You can use Google Keyword Planner or Semrush‘s Keyword Magic Tool to find cost per click for keywords.
Keyword Research8 min read
Keyword Stuffing in SEO: What It Is & How to Avoid It
Keyword stuffing is a spammy SEO tactic that involves unnaturally forcing keywords into webpages or links.
Keyword Research7 min read
Buyer Intent Keywords: What They Are & How to Find Them in 2025
Buyer intent keywords are search terms that indicate a user’s readiness to purchase. Here‘s how to find them.