7 min read
Google AI Mode’s Early Adoption and SEO ImpactOur study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Luke HarselJul 30, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
6 min read
SEO Split Test Result: Title Tags for the Holiday Season
We changed the title to “Best XX Gift Ideas” on the pages of an online marketplace site. What do you think the result of this test was? Read this short case study to find out.Koen LeemansDec 09, 2022
4 min read
SEO Split Test Result: Adding the Category Name to Product Page Titles
We added the category name to product page titles on the ecommerce site. Read more to find out why.Koen LeemansDec 03, 2022
7 min read
Why SEO Testing Is a Must—Practical Examples
If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.Daria SherrNov 30, 2022
4 min read
SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)
Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.Daria SherrNov 25, 2022
4 min read
SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages
We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.Koen LeemansNov 18, 2022
5 min read
SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.Daria SherrNov 11, 2022