7 min read
Google AI Mode’s Early Adoption and SEO ImpactOur study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Luke HarselJul 30, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
5 min read
Collaborative SEO: How Annalect Uses Semrush to Elevate Their Team’s Effectiveness
At Annalect Spain, the SEO team uses Semrush to build strategies, share data, and collaborate on client projects. Read on to learn how.Semrush TeamDec 12, 2023
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4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.Luke HarselOct 23, 2023
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5 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.Luke HarselOct 10, 2023
7 min read
The Unique Rank Volatility Patterns of the August 2023 Core Update
On August 22, 2023, Google announced the release of its August 2023 core update. The rank volatility trends surrounding the update were unprecedented, which makes diving into this update particularly interesting.Mordy ObersteinSep 15, 2023
2 min read
Revamp Product Listings for SERPs with These Ecommerce Insights
Expand your ecommerce business to Google SERP features to help increase revenue. Learn about each product-oriented Google SERP feature and how they perform on desktop and mobile. Read our study to learn more.Erika VarangouliSep 14, 2023
2 min read
Sharpen Your Ecommerce Business with Amazon Funnel Insights
Win on Amazon with actionable insights into the Amazon customer funnel. Learn how your customers browse, make purchase decisions, and when they‘re most likely to convert. Read the study to learn more.Shannon O‘SheaAug 08, 2023