8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
7 min read
We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Luke HarselOct 30, 2024
2 min read
SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traffic?
We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read the article to find out.Brian MoseleyFeb 04, 2022
3 min read
SEO Split-Test Result: Does Bolded Text Help Your SEO?
We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. What do you the impact was on organic traffic? Check this out.Brian MoseleyJan 28, 2022
8 min read
Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%
In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Seven months have now passed since they started this journey, so we created this case study to share some results and insights with you.Anna KocheguraJan 26, 2022
8 min read
[Study] How Are Companies Looking for Digital Marketing Services?
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.Shannon O‘SheaJan 21, 2022
3 min read
SEO Split Test: Does Removing Banner Ads Impact Organic Traffic?
What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to find out!Brian MoseleyJan 21, 2022
8 min read
How Experts Measure Writing Quality & Content Performance
Content marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in? By measuring its performance.Jakub ZielinskiJan 20, 2022