General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing10 min read
16 Ecommerce Product Page Examples + Best Practices
Product pages are webpages designed to drive online purchases. See 16 strong examples you can learn from.
General Marketing16 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
General Marketing8 min read
7 Modern Marketing Frameworks Every Startup Needs To Know
As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together. No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses. Sure, those frameworks have their place, but they don’t provide much direction for startups looking to focus their energy on growth. Plus, they’re getting pretty old. The frameworks below were developed by modern marketing gurus. Together, they’ll help you make a growth strategy, select traction channels, and influence your customers’ behavior.
General Marketing2 min read
5 Ways To Use Semrush for Your Business
Semrush might be your favorite spy tool, but it‘s much more than that. You can also use Semrush to make better strategic decisions for your business. Here are five ways you can use Semrush to boost the performance of your AdWords.
General Marketing5 min read
How To Use Excel To Create a Keyword Strategy
Everyone knows keywords are a big part of SEO, but I feel most people don’t really appreciate the work that goes behind setting up a strategy that is based on keyword performance. Maybe it’s because most people don’t understand what measures are taken to create large SEM campaigns with thousands of keywords that need to be strategically selected. When dealing with large pay per click campaigns in AdWords, using the right keywords means everything. Since there are great tools out there like Semrush and Google Analytics, we can get great keyword data from our competitors or our websites that we manage easily. But managing that data can be tricky at times (especially with ecommerce data). As a member of a PPC management company, it’s important that I am efficient and strategic when selecting keywords for our clients. I wanted to share some of the ways I use Excel to create a keyword strategy very quickly using simple concatenation in a not-so-simple way.
General Marketing5 min read
16 Ways To Prepare for a Lightning Talk
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic. The event I participated in was part of a week-long gathering for those in the tech and new media community. On Tuesday, I spoke under the umbrella topic, “The Future of Digital Marketing.” Speakers could use visual aids, demonstrate a case study or pitch their company. Oh, and we only had three minutes to present.
General Marketing3 min read
The Benefits of Google Analytics and Google AdWords Certification Programs
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too.