Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
A brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
Looking for a way to help your clients grow their online visibility with social platforms? Here are 7 best practices from Kaylene Grieve, a managing director of SSSM.
The pandemic didn’t really change how we do things on a day-to-day level. However, it did bring an additional layer of uncertainty on a strategic level—new risks and new opportunities to watch out for. This is a story of how we successfully managed the former while grabbing the latter.
What does CRM stand for in marketing? Learn how to choose the best CRM for use in any marketing setting.
What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.
How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find out.
Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right when and where they are looking for help. In this article, we will show you just how you can make technographics a huge lead generation resource for your business.