Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
A brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
.svg)
Running a digital agency can be complex without the right systems in place. Here are the best agency tech stack tools to run a more efficient, impactful company.
Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.
Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.
.svg)
According to Google Trends, the search for “local SEO services“ went up nearly five times in February 2022, compared to the same period in 2020. So, if you’re looking to leverage this hot digital trend and make your name in the industry, read on as we go through the things you need to consider to find local SEO clients.
.svg)
Learn everything you need to know about digital marketing agencies, the different services they can provide, and how they can make a difference in your company. Find out what marketing strategies could benefit your business.
Learn how to develop a tone of voice for your brand and use our template to get started.