Competitor Intelligence & Research
9 min read
9 Competitive Insights & How to Get ThemCompetitive insights are learnings about rival businesses that help you make better business decisions.
Natalia ZhukovaJun 17, 2025
Competitor Intelligence & Research
Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.
Competitor Intelligence & Research
10 min read
The 14 Best Competitive Intelligence Tools for Market ResearchDiscover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.
Natalia ZhukovaJun 16, 2025
Competitor Intelligence & Research
11 min read
10 Semrush Traffic & Market Features Every Marketer Should ExploreSemrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you ahead of the curve.
Natalia ZhukovaMay 30, 2025
Competitor Intelligence & Research
8 min read
How to Do a Market Analysis (Step by Step)A market analysis can help you stay competitive in your industry and find new opportunities for growth.
Tushar PolMay 21, 2025
Competitor Intelligence & Research
9 min read
How to Build an Effective Data Strategy for Your Business
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing a data strategy, while providing actionable insights for achieving data-driven results for your business.Natalia ZhukovaMay 13, 2025
Competitor Intelligence & Research
13 min read
ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel
Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your conversion funnel to the bottom.Natalia ZhukovaMay 13, 2025
Competitor Intelligence & Research
8 min read
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.Natalia ZhukovaMay 13, 2025
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Competitor Intelligence & Research
5 min read
Marketing 101: What Is Audience Research?
Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.Luke HarselMay 13, 2025
Competitor Intelligence & Research
9 min read
How to Use the Semrush Audience Insights for Your Marketing Campaigns
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.Natalia ZhukovaMay 13, 2025
Competitor Intelligence & Research
16 min read
SWOT Analysis: What It Is & How to Do It [Examples + Template]
Learn how to boost your business with a SWOT (strengths, weaknesses, opportunities, threats) analysis.Alex LindleyMay 13, 2025