Semrush Blog | SEO, SEM, AI Search, & Content Strategy

How To Score .Gov Links for SEO

Link Building

5 min read

How To Score .Gov Links for SEO

Receiving high quality backlinks from .gov sites can dramatically increase your website rankings, but actually getting those powerful backlinks is a monumental task. Although there remains some debate over the true value of .gov extensions with Matt Cutts stating, “Google doesn’t treat .gov or .edu domains any differently,” most SEO professionals feel otherwise.
John LincolnMay 28, 2015
Confessions of a Marketing Intern
Link Building: What Are Co-citation and Co-occurrence

Link Building

5 min read

Link Building: What Are Co-citation and Co-occurrence?

When Google was launched back in 1998, “link popularity“ was the core factor used in evaluating a website‘s authority to give users better search results. However, when users started manipulating the system and using bad link building practices, Google was challenged to remove these websites as spam.
Shane BarkerMay 13, 2015
How To Build a Keyword Research Plan

Keyword Research

5 min read

How To Build a Keyword Research Plan

Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else. But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table. There’s a better way.
Nick EubanksMay 12, 2015
Right International SEO Site Structure

Technical SEO

7 min read

How To Choose the Right International SEO Site Structure

When your company is beginning to think about expanding your brand overseas, you’ll need to consider how to structure your website or websites in order to maximize your online presence overseas as well. One of the most important considerations when building new multilingual or multi-country websites is how to optimize your international website(s) for SEO.
Kaitlin McMichaelMay 12, 2015
7 Ways To Ensure Your Website Makes a Good First Impression
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