AI8 min read
What Is Answer Engine Optimization? And How to Do It
Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.
Zach Paruch is an SEO strategist with over ten years of experience driving organic growth across a diverse range of verticals. His expertise includes on-page and technical SEO, international SEO, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that resonates with audiences.
Expertise
- on-page seo
- technical seo
- search intent analysis
- information architecture
- ux/ui for seo
Education
- BS in Psychology
Author
Technical SEO8 min read
What Is the ‘Too Many Redirects’ Error? & How to Fix It
“ERR_TOO_MANY_REDIRECTS” means the browser is stuck in a redirect loop and can’t load the page.
General Marketing6 min read
What Is A/B Testing in Marketing? How to Do It + Examples
A/B testing compares two versions of an element to see which performs best. Learn how & see examples.
Contributor
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Competitor Intelligence & Research6 min read
What Are Website Demographics? [Explained]
Website demographics describe the characteristics of the people who visit your website.
Competitor Intelligence & Research10 min read
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.
Competitor Intelligence & Research8 min read
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.