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Manish Bhalla

Content Writer

Manish Bhalla is the founder and CEO of India’s e-commerce web development and marketing agency FATbit Technologies. He acts as an e-commerce strategist and leads the way for businesses looking for secure space in a specific industry. Manish is acknowledged as an e-commerce expert who has helped many startups find strong footholds online with customer driven-solutions and high-powered growth.

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Ecommerce7 min read

Ecommerce Analytics: 15 Reports and Insights That Really Matter for Online Stores

Google Analytics can be mind-boggling, even if you are only managing a website of few pages. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. So, you can very well imagine what entrepreneurs who launch ecommerce stores with thousands of product pages go through while working with Analytics. Sure, there are beginner guides on ecommerce Analytics, but most are either too technical in nature or too lengthy. I bring to you a detailed ecommerce Analytics guide that can be quickly scanned to learn about the most critical reports from store sales and performance point of view.