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Brett Curry

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CEO of OMG Commerce, Brett Curry has been forging paths through the search marketing wilds since 2004. He‘s lead several companies to prominence, including Online Marketing Giant and serves as the Lead Strategist for Classy Llama. He is a fervent believer in getting your message out as clearly and efficiently as possible. Brett is a search marketing expert for e-commerce, and specifically, a Google Shopping evangelist.

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Paid Advertising9 min read

5 Ways to Optimize Google Shopping Results

In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales. But who wants to settle for mediocre results when so much more is readily available?While optimization takes ongoing work and attention, here are five keys that will set you up for success. Follow all five keys and you will be way ahead of most of your competitors.