How To Build a Keyword Research Plan
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else. But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table. There’s a better way. We’ll take a look at how to take your keyword research and assessment process to the next level — how to go from, “Oh, I just use the Google AdWords Keyword Planner” to creating a process that uncovers new and interesting keywords that more effectively map your customers’ intent while escaping prohibitive competition. This means better ROI on your search marketing spend and, yes, happier clients and managers. Let’s get started.