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Content Toolkit Crash Course

Search is changing fast, especially now that AI-powered results are shaping how content is discovered. In this free crash course, you’ll learn how to build a future-ready content strategy using Semrush’s Content Toolkit, so your content performs across traditional search engines as well as emerging AI platforms.

Who is this сourse for?

Whether you're a marketer, content creator, or still beginning your SEO journey, if you’re looking to plan better content and fully utilize Semrush’s Content Toolkit to guide your strategy, this is the course for you.

What you’ll learn

Learn how to choose seed keywords, build keyword lists, create topic clusters, analyze SERPs, plan a blog content calendar, generate AI-assisted drafts, and optimize content using Semrush’s Content Toolkit.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Rita Cidre

Rita Cidre is a marketing leader, instructor, and storyteller with 15 years of experience working at the intersection of marketing and content. Rita has held growth marketing leadership roles at Zillow Group, Time Inc., and National Public Radio (NPR). Currently, as the Head of Academy at Semrush, she builds innovative educational programs and courses designed to empower digital marketers around the globe.

Course Structure

Course Intro

Meet your instructor Rita and discover how to create winning content for both traditional search engines and AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. Discover what you'll learn, download your essential worksheet, and understand how this course will transform your content strategy for both traditional and AI-powered platforms.

1 video

1 minute

Walkthrough: How to Select Seed Keywords for Your Blog

Learn how to identify the perfect seed keyword to launch your blog content strategy. Follow along as Rita compares potential topics, evaluate search volume and keyword difficulty, and choose the strongest foundation for building topical authority across both traditional search and modern platforms.

1 video

4 minutes

Walkthrough: How to Create a List of Target Keywords for Your Blog

Build a robust keyword list for your blog using Semrush's powerful research tools. Discover how to filter for informational keywords, assess competition through SERP analysis, and efficiently organize hundreds of keyword opportunities into actionable lists you can actually use.

1 video

9 minutes

Walkthrough: How to Create Topic Clusters Using Semrush

Transform your keyword list into organized topic clusters that build real authority. See how Semrush automatically groups related keywords into pillar pages and subtopics—or take the DIY approach and create your own strategic content structure from scratch.

1 video

4 minutes

Walkthrough: How to Create a Blog Content Calendar Using Semrush

Learn how to prioritize your content topics using search volume and keyword difficulty data, organize pillar pages with supporting subtopics, and build a strategic content calendar that guides your publishing schedule for maximum impact.

1 video

4 minutes

Walkthrough: SERP Analysis with Semrush

Discover what's actually ranking for your target keywords before you create content. Learn how to identify whether your chosen keywords match your content format, spot critical SERP features like video or featured snippets, and adjust your strategy based on what's really working in search results.

1 video

7 minutes

Walkthrough: How to Create AI-Generated Content Using Semrush

Watch Semrush transform your keyword research into a complete draft article. Set your word count, define your brand voice, create custom personas, and generate SEO-optimized content complete with title tags and meta descriptions—giving you a strong starting point instead of a blank page.

1 video

4 minutes

Walkthrough: How to Create a Content Brief Using Semrush

Build comprehensive content briefs in minutes. See how Semrush analyzes top-ranking content, suggests article structure, recommends secondary keywords, and creates detailed specifications that ensure your writers deliver exactly what you need.

1 video

Walkthrough: Optimizing Your Content with the Content Toolkit

Turn existing content into high-performing assets. Learn how to analyze published or draft content for readability, SEO strength, and originality—then get specific recommendations for improvements, from keyword additions to content restructuring, all with a clear optimization score.

1 video

Congratulations!

You've gained a competitive edge in the new era of search. Discover how to implement what you've learned, where to go next, and how to showcase your new expertise. Your content marketing will never be the same.

1 video

2 minutes

Would You Recommend this Course?

One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!

1 video

1 minute

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